Startup Pyze launches free company intelligence and personalization platform for mobile apps

Mobile app online marketers require a much better data tool, and they require it for free.That s the objective of startup Pyze, which today is launching its first product, a mobile company intelligence and customization platform called Pyze Growth Intelligence.

Large app publishers that control the market have access to sophisticated internal app analytics tools, President and co-founder Prabhjot Singh told me, however smaller sized publishers have just basic ones.

Our objective is to equalize access to this intelligence, he stated, including that app publishers shouldn t be charged to send out push alerts and in-app messages in 2016.Rather of a software advancement kit (SDK) that requires a lot of work to incorporate with the app, Singh said, Pyze can be incorporated with one line of code.

Instead of mobile online marketers needing to by hand choose how they wish to sector users for analysis or marketing, Pyze s printer learning instantly creates sectors according to engagement, frequency of use, in-app purchases, income and other qualities. Publishers can personalize the sectors if they wish.

While machine learning is being used in a variety of site- and email-focused analytics packages, Singh said that Pyze is the first to use it in a mobile analytics product.Our vital property, he stated, is to move [mobile] analytics to company intelligence.

Once users are segmented, Pyze also provides contextual marketing tools that can immediately send out tailored push notifications and in-app messages at the most suitable times, such as onboarding new users with inviting messages or messaging users considered to be attrition risks.

The crucial differentiators, he said, are Pyze s emphasis on visual presentation of the data, automated segmentation and contextual marketing that concentrate on the best time for interaction and an efficient facilities that has been designed from scratch.Here s a screen revealing segments, which can be extended interactively and which have contextual menus for setting up guidelines for engagement:.

While other mobile analytics packages offer free versions as much as a certain number of users, there is no user limitation for Pyze. The premium fee-based variation is for marketers who want business capability, such as higher data retention, access to information through an API and 24/7 assistance.

The company is likewise revealing it has secured $1.7 million in seed funding from financiers that consist of Double Rock Ventures, plus nearly $0.5 million from startup programs by Google Cloud Platform and Microsoft BizSpark Plus to support the introducing of a software-as-a-service business.

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The crucial differentiators, he said, are Pyze s emphasis on visual presentation of the data, automated segmentation and contextual marketing that concentrate on the best time for interaction and an efficient facilities that has been designed from scratch.